PRINCIPLE 1
The only way to get the best of an argument is to avoid it.
PRINCIPLE 2
Show respect for the other person’s opinions. Never say, “You’re wrong.”
PRINCIPLE 3
If you are wrong, admit it quickly and emphatically.
PRINCIPLE 4
Begin in a friendly way.
PRINCIPLE 5
Get the other person saying “yes, yes” immediately.
PRINCIPLE 6
Let the other person do a great deal of the talking.
PRINCIPLE 7
Let the other person feel that the idea is his or hers.
PRINCIPLE 8
Try honestly to see things from the other person’s point of view.
PRINCIPLE 9
Be sympathetic with the other person’s ideas and desires.
PRINCIPLE 10
Appeal to the nobler motives.
PRINCIPLE 11
Dramatize your ideas.
PRINCIPLE 12
Throw down a challenge.
Dale Carniege
